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Her or her's?

The possessive her or hers, and the objective her, are from a different root.

Her: This or that female; the woman understood or referred to; the animal of the female sex, or object personified as feminine, which was spoken of.

adj. The possessive form of she.
Used as a modifier before a noun: her boots; her accomplishments.


pron. The objective case of she.

  1. Used as the direct object of a verb: They saw her at the conference.
  2. Used as the indirect object of a verb: They gave her a round of applause.
  3. Used as the object of a preposition: This letter is addressed to her.
  4. Informal. Used as a predicate nominative: It's her.
  5. Nonstandard. Used reflexively as the indirect object of a verb: She got her a new job..

Her: The form of the objective and the possessive case of the personal pronoun she; as, I saw her with her purse out.

She: Pronoun

affect or effect?
Affect is the result of an action of a personal nature: "the smoke affected my breathing", whereas effect is the result of an action of an impersonal nature: "the smoke effected the quality of the air". To help differentiate between the two, associate  'affect' with 'affection' (personal), and 'effect' with 'effective' (impersonal).
insure or ensure?
To insure something is to effect insurance against loss in case an event occurs: "to insure it against storm damage or theft". To ensure something, is to make sure that the event does occur: "we have improved our online site to ensure the continued availability of our online services".

 

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